Have you ever been at an event and noticed a sea of phones in the air?

It’s so easy to slip into capturing a moment on your phone rather than living it. At my son’s wedding in France, he asked his immediate family not to film on our phones while he was getting married. He wanted us present with him and his bride, not peering at them through a lens. It was a simple request, but it stayed with me. Because what he asked for was simple, presence, connection, and memories that live in our hearts is exactly why I do what I do.

Abigail Clark Events began life as Made by Abby, a small creative venture where I designed and made everything myself. A redundancy gave me the push to turn that passion into something bigger, not just crafting objects but creating experiences that connect people. That shift became the foundation of everything that followed.

Today, what started as a one-woman shop has grown into a trusted partner for couples, event professionals, and brands. From bespoke wedding favours to personalised instant-camera wraps, every design is about enhancing experiences, sparking interaction, and leaving behind keepsakes that last long after the day is over.

Because the truth is, life’s best moments aren’t meant to be scrolled past. They’re meant to be remembered, retold and treasured for years to come. And that’s what we create, not just products, but memory-making touchpoints that carry the story telling forward.